It's pretty tough after #1. 1. Kansas 2. Oklahoma 3. Texas 4. Oklahoma State 5. West Virginia 6. Iowa State 7. Kansas State 8. Baylor 9. TCU 10. Texas Tech I feel like you could argue pretty much any order for #2-8 and you wouldn't be wrong. I put OU at #2 because the Sooners have an all-time winning record against everyone except KU and we've had the most tourney success of any program in our league (other than KU) over the last 40 years and under multiple coaches. Add in proximity to DFW, usually getting first pick of in-state kids, and one of the richest ADs in the country... and there you go. I went back and forth on putting Texas at #2 because of their recruiting potential, but I don't think that gap is wide enough over OU to overcome having less historic success. Maybe once they build the new hoops facility down there I'd bump them up to #2. Overall I feel like Texas is to the Big 12 as Florida is to the SEC. They're just waiting on a Billy Donovan down there in Austin. If OSU makes a FF run under Underwood, before OU or UT makes another one, they might get bumped to #2. But the tourney success in the last 20 years is more sparse than I would have thought after looking more closely. So I might need to see an extended Underwood run to make that move. I do think OSU's tradition has bigger names in the history of the sport (Iba, Sutton.) Pokes also have national titles in the trophy case and OU and Texas don't. If they weren't so old, that would have outweighed other factors for me. GIA is a better facility, with a richer history, than the one Texas and OU play in. WVU was next on my list because I think they have a slight edge on ISU and KSU historically and because I think recruiting is an easier job in Morgantown than in Ames or Manhattan, KS. Their AD also has more money than either of the other two. If they make an Elite 8/FF run this year, and OSU doesn't, WVU's case against OSU gets a lot better. So that puts my rankings in the weird position of having the 2nd and 3rd best supported programs in our conference at #6 and #7, respectively. ISU outranks K-State with respect to fan support, so they get the nod. Neither school has the recent tourney history that you'd think, though ISU has won the Big 12 tourney a bunch of times now. Neither AD is top half of the conference with respect to revenue. Neither location is great from a recruiting standpoint. So both jobs are actually pretty tough gigs. High expectations with less resources than your slightly less interested peers within the #2-8 club. Baylor is #8. Almost exclusively because of the Drew era and its location. Fan support is pretty weak. Tourney history is pretty weak. But Waco is in recruit-rich central Texas. If they win for ten more years under Drew, or win at a similar level under another coach, BU might fly up my list because the potential is so high. TCU is #9. Great recruiting location. Great new facilities. But fan support, tourney history, etc., are all major negatives. But if Dixon brings about an SMU-ish rise (and he might) then the sky is the limit for TCU hoops. Texas Tech #10. Location is tough (both OK schools are closer to DFW and Houston.) Fan support is so-so. AD revenue is weak. Not much NCAA history to speak of. This isn't a terrible job but it's probably the toughest job in our conference now than the Huskers are gone. Probably says something about this league that frickin Bob Knight and Tubby Smith both thought that the worst job in our league was worthy of their time.